Michigan Digital Marketing Disciplines {basics of Digital Marketing}

Online Marketing is everything these days and is vital for any business to thrive. With digital marketing encompassing so many things, it can be hard to know where to start. When running a new campaign, it is important for marketers to have a general understanding of all the Michigan digital marketing disciplines for success.

Search Engine Optimization (SEO)

SEO is one of the most important disciplines to adhere to when running your campaign or building your website. SEO is optimizing your content so it appears at the top (or close) on relevant search results pages. This plays a big role in Google’s analysis of where you stand compared to competitors. An added bonus is that the results are organic, not paid, so if you work hard you can reach the top organically! There are two types of SEO, On-site and off-site. On-site SEO has to do with the quality, content, and structure of your page. Off-site focuses on bringing attention to your page through link building, etc. SEO requires continuous work to stay relevant and increase growth.

Paid Advertising

Paid advertising, such as Google Ads, is another important cornerstone of Michigan digital marketing disciplines. It is quick and simple to get started with, and there are many options to create the best campaign and profit margin for your goals. Google ads and display marketing continuously optimize your campaigns, provide keyword performance metrics, and quality scores to help keep you on top of your game. Additionally, Google Ads offers automated campaign types and bidding strategies. These are awesome for beginners and busy business owners! Paid advertising is becoming more and more of a necessity to reach new customers and keep returning customers coming back.

Social Media Marketing

Social Media Marketing is one of the simplest and quickest ways to grow your online presence. It focuses on marketing to a very targeted audience on platforms such as Facebook, Instagram, Linkedin, Youtube, and Twitter. Social media marketing is great for small and large businesses alike. Each social platform has paid advertising options that are easy to use, and get your product or service out there to gain new customers. Companies have the ability to target demographics and those already interested in what they have to offer. Social media platforms are also the best way to interact with customers. Advertisers can post polls, videos, and answer questions. This way, customers get to know the brand on a personal level and you gain their trust and loyalty.

Email Marketing

Email marketing includes promotion, brand awareness, and advertisement of your business. This type of marketing has been around for a while, but it still does its job well. By creating the perfect mailing list you can keep customers coming back for more as well as advertise promotions, events, new products, etc. The goal of email marketing is to get subscribers to take action! advertisers will provide a link, subscription, or share button in each email. Doing so encourages customers to take action and this is a simple and effective way to increase conversions!